You are luminous and warm, optimistic, and full of energy. You tend to be original, imaginative, idealistic, creative, artistic, spiritual and intuitive. You love challenge and have an insatiable curiosity. You tend to be a perfectionist but have an overriding sense of joy. Yellow is the most luminous of all the colors of the spectrum. It’s the color that captures our attention more than any other color. Retail uses color to create a sense of urgency, move us along in a direction, and provide us with information. Color has everything to do with light and how our brains and eyes process and perceive this light. Color has everything to do with light’s reflection and very little to do with the actual color itself. Without light we would not be able to even see colors. Each day you wake up and decide what to wear dependent on mood, impressions, and how it makes you feel when you wear that color.